Coca-Cola says ‘Choose Happiness’

Posted by Arnt Eriksen in Advertising – May 6, 2015

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Girl smiling with tear down her cheek. Coca-Cola, Ogilvy, Choose Happiness. Nordic.Agency

In this uplifting ad, Coca-Cola wants to communicate that happiness in a choice.

“With ‘Choose Happiness’, Coca-Cola is motivating people to go further: to realize that it is not only about seeing the glass half full, but to take action to fill the glass up themselves. Young people are the directors of their own happiness and they represent a new generation who instinctively choose to be happier.”

(The song ‘What Are You Waiting For?’ was specifically written for the campaign and is performed by Amsterdam-based rapper and producer HT.)

See the shorter, more ad-friendly version on Creativity-Online.com.