Reach your target audience on Instagram

Posted by Arnt Eriksen in Advertising – June 8, 2015

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Soon you'll be able to sell your product - or buy someone elses - on Instagram.

For a while now, Facebook has been losing face next to Instagram. The coolest kids say Instagram is the sh*t (numbers from the United States), and with over 300 million users, the image sharing platform is finally going to take full advantage of their popular feed.

They will do so by adding additional buttons, like Shop Now, Learn More, and Sign Up, linking to sites outside of the app. Advertisers will be able to target their audience based on age, gender and interests pulled from Facebook.

By using Instagram, brands will be able to reach a younger, more fitting audience (for example within fashion, interior and everything in between). Focusing on quality content and CTAs, advertisers have the opportunity to do some really good business.

If you’re intrigued, you can read more on Instagram’s own site!

Worth knowing: Facebook bought Instagram back in 2012.