Soon you can buy stuff on Pinterest

Posted by Arnt Eriksen in Advertising – June 5, 2015

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Buyable pins on Pinterest - Nordic.Agency

The image sharing community is enabling ecommerce with "buyable pins".

Pinterest has really made a name for itself and has quickly become the place-to-go for recipes, DIYs, fashion, interior and everything else creative you can thing of.

Recently it was announced that Instagram is planning to open up their feed for ads. This has been an option on Pinterest for a while now, so they are taking it to the next level by enabling a Buy it-button in the next couple of weeks.

Buyable pins on Pinterest - Nordic.Agency

Now, although it’s a great idea combining creatives and the possibility to buy some of the things, I do hope it’s not gonna change Pinterest into “just another sales site”. That said, I am really excited about this.

It’s gonna take a while before this will be available in the Nordics, as they are opening it up for the US pinners first. But, we’re used to waiting, right? I have a feeling this might be worth waiting for!

What about you? Tag us on Twitter (@theNordicAgency) and let us know what you think!

Read more about it on the Pinterest blog if you want to know more details.