Push for Pizza!

Posted by Arnt Eriksen in Case Studies, Marketing – November 24, 2015

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Domino’s UK launched ”The Easy Order” button yesterday and the media coverage and engagement so far has been beyond any expectation. Multiple news sites published the story about this new and easy way of ordering a delicious pizza from the worlds leading pizza brand.

Domino’s has led the way in innovation in ordering, from being the first in online orders, first to launch mobile app on iOS and Android in 2010, and now the Limited Edition Easy Order button.

Nordic.Agency was requested by Domino’s UK to come up with a solution which involved the Flic® button from ShortCut Labs – a Swedish startup company with one of the most successful crowdfunding campaigns at Indiegogo. Nordic.Agency created the concept and design process of the customer journey, the visuals for the app, customer dialog and ordering process. ShortCut Labs handled the development and implementation of the app and delivered the button inside a small and neatly designed Domino’s Pizza Box.

The Limited Edition Easy Order-button – powered by FLIC® is paired with an app that will deliver the unmistakable taste of Domino’s to your door at the click of a button. ”The Easy Order” button is created to fit and appeal to all of Domino’s customers, since they are engaged in new technology and always interested in new ways that can deliver the easiest ever order option in their busy lifestyles.

“This project fits us perfectly – as it combines innovation, engagement and directly affects the bottom line for our client. This is Social Business Marketing at it’s core and we are honoured to have worked closely with the brilliant guys at ShortCut Labs, in close collaboration with Domino’s to make this happen” ~ Arnt Eriksen

For now the button is only available for the selected few, but Domino’s UK will be holding a competition in December to select a number of “superfans” to receive one of the limited ”Easy Order” buttons. The first phase of these dream buttons will be released in November with a second phase planned for February 2016.

“They say you can’t buy happiness – but you can buy pizza and that’s kinda the same thing”


Date : November 23, 2015
Client: Domino’s UK
Creative Director: Arnt Eriksen
Project Manager: Catharina Medin
Production: ShortCut Labs


In the news: Engadget | Telegraph | DailyStar | Resumé |