4 Things Customers Are Looking For On Your Website
A website is the face of a company. When a customer comes to visit, they have certain expectations regarding usability, information, and the website’s ability to fulfill their needs. But what if we don’t know what the customer is looking for? Luckily, there are a few recurring questions which customers tend to want answers to when they're visiting your website. Here are four of them!
“What makes your product unique?”
Explain to the customer what makes your product or service different from everyone else’s. Present your unique selling proposition and make it crystal clear to the customer why you’re better than the competition.
“Why should I buy from you?”
Sometimes it’s not enough to say you’re the best – you have to prove it. If your business has been around for quite some time, use that to prove you have experience. If you haven’t been in business for that long, you can show the customer a success story related to your product, or something else that speaks to your company’s credibility. Don’t be afraid to show off a little.
“Can you help me?”
A customer has different needs depending on which stage of the buyer’s journey they’ve reached. Sometimes they’re looking for a specific product, and sometimes they’re just looking for information. Your website needs to provide both.
“Do I need this?”
The CEO of Pole Position Marketing, Stoney deGeyter, said that “every purchase has to be justified on an emotional level.” One of the best ways to do this is to explain the actual value of the product. Think solutions. For example, a power tool doesn’t screw planks together, it assembles the treehouse in your childhood dreams.
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