Knowing your audience makes for stronger content

Posted by Arnt Eriksen in Marketing, PR – March 3, 2017

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One of the key components to creating strong content is knowing who you’re talking to. Here are a few tips for you on how to get to know your audience better, and make more impactful content.

When creating content, it goes without saying that you have to do research on who you’re creating it for. However, it’s important that you never settle for the shallow information about your audience. Dig deeper into your audience’s life in order to gain the insight that you need to tailor a piece of content to them.

Speak your audience’s language

Once you have a significant amount of information about your audience, you can start tailoring your content. An important detail is to use the appropriate language in your content, in a way that feels natural to your audience. Although you might have the relevant content, the audience won’t connect to your message if you use alienating words, phrases, or examples.  

Right place at the right time

You now have a relevant piece of content with the appropriate language. It’s time to consider whether or not it is relevant to your audience at this particular time and place. We touched on this in our article about emotional content – the buyer’s journey. Your audience is active on a number of platforms. Make sure you reach them on the most appropriate one, and that the content matches the audience’s expectations in order for them to engage.

Never stop learning

Finally, don’t be afraid to try out new methods and variations in order to optimize communication. The people in your audience are ever-changing and they learn new behaviour every day – which means you have to do the same.


Need help with customer research or content optimization? We would love to help you! you can reach us at the bottom of this page.