Establish Trust With Brand Consistency

Posted by Arnt Eriksen in Advertising, Marketing – May 22, 2017

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One of the main goals of branding is to eliminate the audience's concern of making a bad choice. When a customer wants to purchase a product or a service there’s always some risk involved on their part. They want to choose something that looks safe, reliable, and that is most likely to meet their expectations. Here are a couple of reasons why you should go the extra mile to be consistent in everything that represents your brand or company.

Brands are like people

Think about your closest circle of friends. What is it that makes your relationship so special? One of the reasons might be that you know each other very well. Your friends have shown consistent behaviour since you met them, and this makes you feel like you can depend on them. The same logic can be applied to brands.

Recognition means less noise

One of the major benefits of brand consistency is that people will recognize your brand faster. If the audience can recognize the sender of an ad at the very beginning, they can focus more on what you’re trying to say instead of who’s saying it. It’s like if someone calls you from an unknown number. What’s the first thing you want to know? “Hello! Eh, who’s this?”

Consistency is part of the customer’s experience

Having a consistent visual presence on all your channels will strengthen the audience’s perception of your brand. It makes you look professional, it can heighten the perception of your products quality, and it’s a strong step towards building trust with your audience.

 

It’s a fact that great products very seldom sell themselves. Consider that, even though you know your brand in and out, other people haven’t seen it before. If you truly believe in your brand, you should take your time, introduce yourself properly to the market, and focus on being a consistent and reliable communicator.

Do you feel like your audience doesn’t know you like you want them to? We would love to help you out! You can reach us on our homepage.