The Inevitable Value of Follow-ups
Working in this industry of ours, we constantly find ourselves going in and out of new, exciting projects. However, amazingly, most of us get into the bad habit of not following up on the project we conclude. In the end, this means we’re missing out on a whole lot of the insights and learnings that we’ve worked so hard for. In order to turn this habit around, there are a few rules that we try to live by.
Debriefing – Don’t just scratch the surface
Once a project is concluded, most people want just one question answered. Did we reach our goals, yes or no? This is a trap. Results are not meant to be evaluated by a single black and white question. By digging deeper and reading between the lines, the things we can learn are infinite. What were the mistakes during the process? What were the strokes of genius? Who worked well with who? Did we even set the right goals to start with?
By asking the right questions, we learn and grow. Regardless of how successful or unsuccessful a project has been, there’s always something to take away. Whether it’s about your process, result, communication, team members, methods or other, it could be worth it’s weight in gold.
Always a student, never a master
Learning never stops. Yeah, we know it’s cheesy, but as marketers in today’s diverse digital landscape, it’s more true than ever. In our line of business things change so quickly that you can’t ever count on anything you’ve learned to stay relevant. Methods change, strategies change, platforms change, target groups and behaviours change. Evaluating your projects are a huge part of staying tuned.
It’s a very dangerous thing to think you’ve learned everything there is to know about how to be successful in your communication. By thinking you’re already an expert, you stop asking questions and challenging your results. Not taking the opportunity to reflect and evaluate means we miss out on the most valuable insights, and consequently dismiss the opportunity to grow.
Taking the time
Setting time off after every project to evaluate as a team and be brutally transparent about your achievements might be the most important long term decision you could make. Why more people don’t do it is a riddle, if you ask us. There’s plenty of benefits to it and we’re happy to tell you more about how to reach them. Hit us up if you’d like to discuss it over coffee sometime! We’d love to hear from you.