Do’s And Don’ts of Email Marketing

Posted by Calle Bjørnqvist in Marketing – June 7, 2017

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Email marketing is by many considered a dying practise. However the reality is that email still works as a marketing tool. It all depends on how you use it and if you invest enough time to make an email engaging and relevant to potential customers.

Don’t

Buy an email list. The problem with this is that you know very little about the people on that email list, and this makes it very difficult to deliver relevant content. Your emails become a shot in the dark.

Do

Try to grow your list by inviting people to sign up for a newsletter. The people that sign up are genuinely interested in your brand and actually wish to receive news and content from you.

Don’t

Send generic emails. Try to personalize the content in the emails, to make it relevant to the recipient. It actually increases the chance of the email being opened.

Do

Include CTA’s. After a person has read an email from your company, you want that person to wish for more information about who you are and what you do. Include a CTA that promises the recipient something of value, like a promotional offer or a useful article.

Don’t

Ignore the data. It’s very easy to measure the effectiveness of email marketing. If you aren’t satisfied with the engagement, do a review of your email strategy and try to figure out what adjustments you can make to improve the effectiveness of your emails.

 

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