Our Favorite Influencers
Posted by Nell Jonason in Inspiration – June 9, 2017
...and What We Can Learn From Them.
Queen of Shitty Robots
If you haven’t looked up Simone Giertz on youtube yet, you are missing out big time. Simone started building “shitty” robots as a hobby while she was an engineering student at KTH in Stockholm. Her robots perform trivial tasks like brushing teeth, applying lipstick and pouring cereal in the most hilarious ways. Since her start in 2013 she has gained up to 3 million viewers. She represents a niched segment, which if you ask us, makes her one of the most genuine influencers.
What can we learn from Simone and her shitty robots? Turns out that having a niche is a very positive thing. Using an influencer who relates as closely as possible with your product will make your campaign a whole lot more effective.
After winning Sweden’s Got Talent, Zara Larsson became a nation wide sensation at only 11 years old. Eight years later she is one of the biggest influencers in Europe. How did she get here? Since before her first single release at 15 years old, Zara has gained intense attention for her strong opinions, unwavering confidence and unforgiving stance. There’s no denying that her preach has resonated far and wide, resulting in an enormously loyal fan base. This has come to benefit brands like H&M who recently collaborated with Zara, resulting in a worldwide success.
No matter what your opinion is of Zara, one thing is crystal clear. You can gain a lot of likes, followers and advocates by being true to your values.
Paul a world renowned wildlife photographer and the man behind several of National Geographic’s most iconic photos. As social media became a thing, his status as one of the world’s most influential wildlife photographers put him in a position where he was able to truly make a difference. He has dedicated his life to documenting and preserving the the frail and endangered ecosystem in the antarctica. Today he runs the organisation Sea Legacy and engages 3.3 million people all over the world with his art, passion and mission.
Paul’s mission to do good has proven to inspire a lot of people. A good deed means a lot to consumers. What we’re trying to say is that a brand might actually benefit from generosity and a genuine passion point.
As a marketer, it’s part of the job to be curious. Being interested in a variety of things allows you to draw inspiration from many different areas, which is important when you’re trying to come up with solutions for your clients.
— Be curious!