Where To Post Different Types of Content
Posted by Calle Bjørnqvist in Marketing – June 19, 2017
When creating content it’s equally important to consider where you want to post it, as who you’re writing it for. A piece of content doesn’t necessarily need to be confined to one platform, but try to keep in mind how you can optimize the content to the platform. There are literally thousands of ways to utilize the different social media platforms, so don’t be discouraged to explore other types of content and posts, other than the ones we recommend in this article. So, without further ado, here are a few examples of what content is best for what social media platform.
The first platform on our list is also the most visually centered one. Instagram is a great platform to personify your brand, and show the people that make up a brand. Displaying the human side of your brand allows the consumers to get a better understanding of what your brand is all about, and it helps to establish a more personal relationship. Try posting a video of an employee in action, or a picture where an employee shows of products from your brand.
Facebook is a platform, that’s not only used to interact with friends, but also with brands. If a person likes your brand on facebook, it’s partly because they identify with you. Liking or sharing one of your posts is a way of expressing that your brand and the person have agreeing values, and this is what you need to consider when creating content for Facebook. Does liking or sharing your content bring value to the consumer, and what would this look like? What you’re looking to create is content that makes your followers look good.
This is a platform that focuses very much on keeping things short. The common denominator for many successful twitter posts is a hashtag that is part of a current conversation. However, it might not always be relevant for your brand to tie itself to current events. If this is the case, you can use your company’s twitter account to update your followers on what’s going on with your company, or to promote content from other platforms. Twitter is also a great platform to answer any questions your followers might have. You’ll be able to give some followers an extraordinary customer experience and the rest of you followers will see you as a company that cares about it’s customers.
Now as we mentioned earlier, these are just our suggestions. What content resonates best with your followers on which platform is for you find out, through experimentation and testing. If you’re unsure on how you run these experiments, we would love to help you out! Visit our homepage and tell us how we can help you optimize the content on your social media platforms.