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July 7, 2017Nordic.Agency

We’re Off – See you in August!

Summer is here and we can’t help to think about how fast time flies. In the past six months we have hired six new colleagues, moved offices in Oslo, moved offices in Stockholm, produced 57 blog posts and gained two office dogs - Frank and Moe. Not to mention, starting work with five new clients. It’s been an exciting six months!

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July 3, 2017Marketing

The Common Mistakes of Scaling Up Content Production

It is a very good sign if you feel the need to scale up your content production. However, sometimes scaling up production means that the quality of your content will drop. When your audience have become accustomed to high quality content, a drop in quality could quickly turn them over to your competition. Here are some tips on how to keep up the quality of your content.

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June 19, 2017Marketing

Where To Post Different Types of Content

When creating content it’s equally important to consider where you want to post it, as who you’re writing it for. A piece of content doesn’t necessarily need to be confined to one platform, but try to keep in mind how you can optimize the content to the platform. There are literally thousands of ways to utilize the different social media platforms, so don’t be discouraged to explore other types of content and posts, other than the ones we recommend in this article. So, without further ado, here are a few examples of what content is best for what social media platform.

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June 14, 2017Advertising, Inspiration

An Empty Lunch box + Emotions = 150+ Million Views

In previous articles we’ve promoted the power of emotions in marketing, and we haven’t changed our minds since then. Today we’re bringing you tangible evidence of how powerful and shareable an emotional ad campaign can be.

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June 12, 2017Creativity, Inspiration

The Chatbots We Want to See More of

It’s an exciting time we live in. Digital innovation is in full bloom and we get to experience it first hand. Chatbots are one of the most hyped trends of the year and there are thousands of new bots are being launched every week. We love seeing the progress each bot brings to the game. There are many different genres on the bot-scene and we certainly have a few favourites. Some of them we’d like to see more of.

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June 7, 2017Marketing

Do’s And Don’ts of Email Marketing

Email marketing is by many considered a dying practise. However the reality is that email still works as a marketing tool. It all depends on how you use it and if you invest enough time to make an email engaging and relevant to potential customers.

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May 31, 2017Advertising

Why Digital Advertising Can’t Substitute Great Content

There’s no denying that digital advertising has come a long way in the recent years. Marketers and advertisers have amazing tools at their disposal that allow them to gather data about demographics and sending personalized messages to a target audience. However, some people tend to overestimate the power of these digital advertising tools, thinking that it replaces the need for engaging content. It’s potentially dangerous to think that that what you say doesn’t matter as long as the message reaches the consumers.

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May 29, 2017Inspiration, Marketing

Pro’s and Cons of Influencer Marketing

Influencer marketing sure has become a popular method among brands today. There are plenty of success stories making it seem like an easy effort. The statistics are especially seductive. However, nothing in this world is black and white. Of course, there are Pro’s and Cons with every choice and method. But if you’re struggling to decide if you should give it a go or not, don’t worry! Let’s lay it down plain and simple.

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May 22, 2017Advertising, Marketing

Establish Trust With Brand Consistency

One of the main goals of branding is to eliminate the audience's concern of making a bad choice. When a customer wants to purchase a product or a service there’s always some risk involved on their part. They want to choose something that looks safe, reliable, and that is most likely to meet their expectations. Here are a couple of reasons why you should go the extra mile to be consistent in everything that represents your brand or company.

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