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March 27, 2017Advertising, Marketing

4 Things Customers Are Looking For On Your Website

A website is the face of a company. When a customer comes to visit, they have certain expectations regarding usability, information, and the website’s ability to fulfill their needs. But what if we don’t know what the customer is looking for? Luckily, there are a few recurring questions which customers tend to want answers to when they're visiting your website. Here are four of them!

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March 22, 2017Advertising, Marketing

The Buyer’s Journey

The buyer’s journey is the active process that a buyer goes through leading up to a purchase. It’s the foundation of everything we do and create at our agency, because we believe that every piece of content should be tailored to the customer. In this article we’ll give you a run down of the buyer’s journey and show you exactly how useful it can be to marketers.

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March 20, 2017Creativity, Inspiration, Nordic.Agency, Writing

Ogilvy’s Lists – Rules of Writing

David Ogilvy - the Father of Advertising - was a man of great authority and a distinguished creator of lists. In a memo to his employees, on september 7th of 1982, he shared what he deemed were the ultimate rules on how to write. The list has since been shared many times over by the millions of people who have come to admire his legacy. Timeless as it is, we’d like to share his advice with you. Because whether you’re a copywriter, a strategist, or a big marketing cheese, it applies to communication at large.

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March 15, 2017Creativity, Inspiration, Marketing

Crash Course: Digital Video

Digital video has been dubbed one of the top marketing trends of 2017. However, digital video is a very broad concept. It includes many diverse formats with different functions and purposes. To help you better understand the whole spectrum, we have put together this crash course on digital video. Take your time to check out the creative examples of each format as well - it’s all a bit of fun!

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March 13, 2017Creativity, Inspiration

How to recognize great ideas

What is it exactly that defines a great idea? Well, it’s difficult to say. What we can say is that as long as it stays inactivated in your mind, it is worthless. This might sound harsh, but the reality is that if you haven't shared your idea with anyone or written it down, it doesn't exist. It's up to you to bring the idea to life and choose not to waste time on the bad ones. Today we want to show you how to recognize, nurture, and grow great creative concepts

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March 10, 2017Creativity, Inspiration

Effective ways to lead a team

Teamwork is not always a walk in the park. It can be affected by lack of a common goal, unmotivated team members, or bad leadership. There are, however, a number of things you can do to improve your team’s effectiveness and prosperity. Here are a few suggestions:

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March 8, 2017Advertising, Marketing

Do’s and Don’ts of Video Marketing

A third of the time spent online is dedicated to videos. It’s estimated to take up 80% of all web traffic by 2019. What’s more, 90% of customers say that product videos help them make purchasing decisions. Need we say more? Video content is taking over the world as consumers rely more and more on digital video. Which is why it’s so important to know what you’re doing. So without further ado - here are the Do’s and Don’ts of video marketing.

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March 6, 2017Advertising

How to Successfully Test your Ads!

A wise man once said “Never stop testing, and your advertising will never stop improving.” That man was David Ogilvy, formally known as the Father of Advertising, and he is absolutely right! By testing your ads and optimizing them as you go, they will eventually become more effective. In fact, if you are not running tests, odds are you're treading water. But don’t fret - testing is easy! Let’s take a look at how to do it.

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March 3, 2017Marketing, PR

Knowing your audience makes for stronger content

One of the key components to creating strong content is knowing who you’re talking to. Here are a few tips for you on how to get to know your audience better, and make more impactful content.

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March 1, 2017Marketing

The Do’s and Don’ts of creating emotional content

You might ask yourself why emotional content is important, but the answer is quite simple: emotions are what drives us. Emotional content has been documented to be twice as effective as rational content. Although an emotional campaign is hard to create, statistics show that the hard work pays off. Here’s a short list of the do’s and don’ts of creating emotional content.

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