June 14, 2017Advertising, Inspiration

An Empty Lunch box + Emotions = 150+ Million Views

In previous articles we’ve promoted the power of emotions in marketing, and we haven’t changed our minds since then. Today we’re bringing you tangible evidence of how powerful and shareable an emotional ad campaign can be.

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May 31, 2017Advertising

Why Digital Advertising Can’t Substitute Great Content

There’s no denying that digital advertising has come a long way in the recent years. Marketers and advertisers have amazing tools at their disposal that allow them to gather data about demographics and sending personalized messages to a target audience. However, some people tend to overestimate the power of these digital advertising tools, thinking that it replaces the need for engaging content. It’s potentially dangerous to think that that what you say doesn’t matter as long as the message reaches the consumers.

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May 22, 2017Advertising, Marketing

Establish Trust With Brand Consistency

One of the main goals of branding is to eliminate the audience's concern of making a bad choice. When a customer wants to purchase a product or a service there’s always some risk involved on their part. They want to choose something that looks safe, reliable, and that is most likely to meet their expectations. Here are a couple of reasons why you should go the extra mile to be consistent in everything that represents your brand or company.

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May 8, 2017Advertising, Marketing

How to Nail Your Client Presentations

A client presentation can be a dreaded task for some. Whether you’re trying to convert a lead into a client, or propose a new solution for an existing client, your presentation needs to be remarkable. Today we’re offering a few tips on how to improve your presentation skills, as well as the actual presentation itself.

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May 1, 2017Advertising, Marketing, Writing

How To Write a Proper Brief

In this business, you will read and write more briefs in one career than you can count. Most of what we do circles around them. But somehow, writing a proper brief has become a lost art. Too often it’s a long and winding declaration of data, which, frankly, is not very effective. By following 6 golden rules, your brief can be a whole lot more potent.

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April 19, 2017Advertising, Marketing

What Is Brand Guardianship?

In the digital era that we live in, people interact with brands on many different platforms. It’s natural, and smart, to adapt content to each platform, to optimize the contents performance. What is important to keep in mind is that, while you still have to customize the communication, your brand has to be consistent across all platforms. So what does it actually mean to excercise brand guardianship?

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April 14, 2017Advertising, Inspiration, Marketing, Writing

“Damn Good Advice (for people with talent!)” – Book Review

George Lois is a living legend in advertising. He is first and foremost an art director, but also a firm believer in “the big idea” – an idea so great that it penetrates the mind of the reader. In 2012 he wrote a book, with the same title as this article, with advice that he has gathered from both his professional and personal life. After reading the book we felt that we had to share some of it’s content with you. Here’s some of the advice from George Lois’ book, and why we think it’s worth picking up.

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April 5, 2017Advertising, Marketing

The Importance of Personalized Content

The people who make up your target demographic are very diverse. They have different interests and opinions, which means that you cannot treat two customers the same. They’re also constantly changing, the same way your company constantly changes and improves on itself. Generic content is in most cases a shot in the dark, because you’re trying to communicate to the need and not the customer. If you’re not already tailoring your content to your target audience, here are a couple of reasons why you should and how you can get started.

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March 29, 2017Advertising, Case Studies, Marketing

Decoding Generation Z

Generation Z was born into a digitally fluent world. While millennials grew up with the revolutionary World Wide Web, generation Z grew up with social media. They are more socially and globally connected than any generation before them. Today they account for approximately 27% of the global population and are about to come of age. Marketers are now working overtime to decode their digital behaviour, terrified of repeating the lengthy confusion we went through with millennials. In an effort to prepare for the shift, we’ve mapped out what we know so far about the changes ahead of us.

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March 27, 2017Advertising, Marketing

4 Things Customers Are Looking For On Your Website

A website is the face of a company. When a customer comes to visit, they have certain expectations regarding usability, information, and the website’s ability to fulfill their needs. But what if we don’t know what the customer is looking for? Luckily, there are a few recurring questions which customers tend to want answers to when they're visiting your website. Here are four of them!

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