March 20, 2017Creativity, Inspiration, Nordic.Agency, Writing

Ogilvy’s Lists – Rules of Writing

David Ogilvy - the Father of Advertising - was a man of great authority and a distinguished creator of lists. In a memo to his employees, on september 7th of 1982, he shared what he deemed were the ultimate rules on how to write. The list has since been shared many times over by the millions of people who have come to admire his legacy. Timeless as it is, we’d like to share his advice with you. Because whether you’re a copywriter, a strategist, or a big marketing cheese, it applies to communication at large.

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March 15, 2017Creativity, Inspiration, Marketing

Crash Course: Digital Video

Digital video has been dubbed one of the top marketing trends of 2017. However, digital video is a very broad concept. It includes many diverse formats with different functions and purposes. To help you better understand the whole spectrum, we have put together this crash course on digital video. Take your time to check out the creative examples of each format as well - it’s all a bit of fun!

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March 13, 2017Creativity, Inspiration

How to recognize great ideas

What is it exactly that defines a great idea? Well, it’s difficult to say. What we can say is that as long as it stays inactivated in your mind, it is worthless. This might sound harsh, but the reality is that if you haven't shared your idea with anyone or written it down, it doesn't exist. It's up to you to bring the idea to life and choose not to waste time on the bad ones. Today we want to show you how to recognize, nurture, and grow great creative concepts

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March 10, 2017Creativity, Inspiration

Effective ways to lead a team

Teamwork is not always a walk in the park. It can be affected by lack of a common goal, unmotivated team members, or bad leadership. There are, however, a number of things you can do to improve your team’s effectiveness and prosperity. Here are a few suggestions:

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February 24, 2017Inspiration, Mobile

How Bots Conquered China 4 Years Ago

While we in west only got on the bot-train last year, bots are old news to the Chinese. They’ve had them since 2013, which means they are 4 years wiser. So for the first Marketing Morning seminar of the year, we invited Jacob Lovén - the founder, producer and host of the Swedish podcast The Digital Dragon/Den digitala Draken - to tell us about the Chinese bot-industry. What can we as marketers learn from studying the Chinese bot-evolution? Here’s a recap of what we’ve learned from Jacob!

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February 13, 2017Creativity, Inspiration

3 ways to have more productive mornings

If there's one thing that many of us can agree on, it's that mornings are rough. Especially Monday mornings. A new week is here, and you probably have many things to do before it's over. To make this weeks mornings a bit easier, we've compiled a list of things you can do to start your day in a more productive way.

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January 30, 2017Creativity, Inspiration, Marketing, Nordic.Agency, Writing

Copy that sells – According to David Ogilvy

In the light of last weeks post about the creative process of The Father of Advertising, we continue to take inspiration from the work and advice of David Ogilvy. He wrote many lists, gave lots of advice and uttered many memorable quotes during his lifetime. We would like to continue to share them with you. This time around we’ve put together Ogilvy’s best rules for writing copy.

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January 25, 2017Creativity, Inspiration, Nordic.Agency, Writing

The 12 steps of copywriting – As told by The Father of Advertising

Your creative process isn’t always what you want it to be, right? You sit down thinking you’ll have a page worth of copy done in only a couple of hours, but then you end up taking the least constructive or time efficient path to the finished work. Of course there are plenty of ways to work on your creative process and improve it. We could tell you all about it, how you should restructure your creative process to be more efficient. But you’re never going to force creativity anyway. We figure that as long as the job gets done in the end - you’re doing it right. And because we are a part of the Ogilvy network, we love an opportunity to share some of the David Ogilvy wisdom. We’re happy to present an honest account of an ad-genius’ creative process, as told by Ogilvy himself.

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January 16, 2017Advertising, Case Studies, Inspiration, Marketing, Mobile

Chatbots 101

Since Facebook opened up Messenger to third party developers in April last year, the app has been flooded by more than 34 000 individual bots. You have probably heard of bots on various trend reports during the past few months as they are predicted to be the next big shift in our cultural behaviour. But do you still not have the whole picture of what the big deal is? We’ve got you covered - here’s our guide to understanding the future of chatbots.

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January 9, 2017Advertising, Creativity, Inspiration, Marketing, Mobile

Crash course: 5 digital marketing trends in 2017

According to eMarketer, 2017 is predicted to be the year that global digital spending will surpass that of TV for the first time. Here are a few of the digital trends that we expect will grow as we hit a major milestone for digital advertising.

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