May 10, 2017Inspiration, Nordic.Agency

The Inevitable Value of Follow-ups

Working in this industry of ours, we constantly find ourselves going in and out of new, exciting projects. However, amazingly, most of us get into the bad habit of not following up on the project we conclude. In the end, this means we’re missing out on a whole lot of the insights and learnings that we’ve worked so hard for. In order to turn this habit around, there are a few rules that we try to live by.

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May 3, 2017Creativity, Inspiration

How To Be a Great Co-Worker

For some people, an office can be a lot like a second home. By definition, this makes co-workers a second family. That’s why it is important that you try to be the best, most productive co-worker you can be, so you and your family can prosper in all of its ventures. Here are 6 tips on how to be a better co-worker.

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April 26, 2017Inspiration, Marketing, Uncategorized

Top 10 Digital Tools for Marketers

Get ready to move your creative process, project management and strategic plans to the digital realm! You’ll be surprised how simple it is. There are so many great tools out there, tools that will make your job a whole lot easier. We’ve listed our top 10 favourite tools that we use on a daily basis. If you haven’t already, we highly recommend you try them!

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April 14, 2017Advertising, Inspiration, Marketing, Writing

“Damn Good Advice (for people with talent!)” – Book Review

George Lois is a living legend in advertising. He is first and foremost an art director, but also a firm believer in “the big idea” – an idea so great that it penetrates the mind of the reader. In 2012 he wrote a book, with the same title as this article, with advice that he has gathered from both his professional and personal life. After reading the book we felt that we had to share some of it’s content with you. Here’s some of the advice from George Lois’ book, and why we think it’s worth picking up.

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April 7, 2017Creativity, Inspiration, Nordic.Agency

The Role of Design in a World of Marketing Fatigue

As marketers today we are faced with a particularly difficult problem. Consumers have grown both wary and weary of our ads, campaigns and marketing efforts. We are rarely able to reach through the noise and impress them. Caroline Mörnås, Global Design Strategist at Absolut Vodka, has long worked with design to break through those barriers. On the 25th of April she will helm the Marketing Morning stage to talk more about The role of design in a world of marketing fatigue. We wanted to know what she is planning for us and perhaps a thing or two about what we can expect to learn. So we asked her!

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March 20, 2017Creativity, Inspiration, Nordic.Agency, Writing

Ogilvy’s Lists – Rules of Writing

David Ogilvy - the Father of Advertising - was a man of great authority and a distinguished creator of lists. In a memo to his employees, on september 7th of 1982, he shared what he deemed were the ultimate rules on how to write. The list has since been shared many times over by the millions of people who have come to admire his legacy. Timeless as it is, we’d like to share his advice with you. Because whether you’re a copywriter, a strategist, or a big marketing cheese, it applies to communication at large.

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March 15, 2017Creativity, Inspiration, Marketing

Crash Course: Digital Video

Digital video has been dubbed one of the top marketing trends of 2017. However, digital video is a very broad concept. It includes many diverse formats with different functions and purposes. To help you better understand the whole spectrum, we have put together this crash course on digital video. Take your time to check out the creative examples of each format as well - it’s all a bit of fun!

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March 13, 2017Creativity, Inspiration

How to recognize great ideas

What is it exactly that defines a great idea? Well, it’s difficult to say. What we can say is that as long as it stays inactivated in your mind, it is worthless. This might sound harsh, but the reality is that if you haven't shared your idea with anyone or written it down, it doesn't exist. It's up to you to bring the idea to life and choose not to waste time on the bad ones. Today we want to show you how to recognize, nurture, and grow great creative concepts

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March 10, 2017Creativity, Inspiration

Effective ways to lead a team

Teamwork is not always a walk in the park. It can be affected by lack of a common goal, unmotivated team members, or bad leadership. There are, however, a number of things you can do to improve your team’s effectiveness and prosperity. Here are a few suggestions:

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February 24, 2017Inspiration, Mobile

How Bots Conquered China 4 Years Ago

While we in west only got on the bot-train last year, bots are old news to the Chinese. They’ve had them since 2013, which means they are 4 years wiser. So for the first Marketing Morning seminar of the year, we invited Jacob Lovén - the founder, producer and host of the Swedish podcast The Digital Dragon/Den digitala Draken - to tell us about the Chinese bot-industry. What can we as marketers learn from studying the Chinese bot-evolution? Here’s a recap of what we’ve learned from Jacob!

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