June 14, 2017Advertising, Inspiration

An Empty Lunch box + Emotions = 150+ Million Views

In previous articles we’ve promoted the power of emotions in marketing, and we haven’t changed our minds since then. Today we’re bringing you tangible evidence of how powerful and shareable an emotional ad campaign can be.

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June 12, 2017Creativity, Inspiration

The Chatbots We Want to See More of

It’s an exciting time we live in. Digital innovation is in full bloom and we get to experience it first hand. Chatbots are one of the most hyped trends of the year and there are thousands of new bots are being launched every week. We love seeing the progress each bot brings to the game. There are many different genres on the bot-scene and we certainly have a few favourites. Some of them we’d like to see more of.

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May 29, 2017Inspiration, Marketing

Pro’s and Cons of Influencer Marketing

Influencer marketing sure has become a popular method among brands today. There are plenty of success stories making it seem like an easy effort. The statistics are especially seductive. However, nothing in this world is black and white. Of course, there are Pro’s and Cons with every choice and method. But if you’re struggling to decide if you should give it a go or not, don’t worry! Let’s lay it down plain and simple.

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May 10, 2017Inspiration, Nordic.Agency

The Inevitable Value of Follow-ups

Working in this industry of ours, we constantly find ourselves going in and out of new, exciting projects. However, amazingly, most of us get into the bad habit of not following up on the project we conclude. In the end, this means we’re missing out on a whole lot of the insights and learnings that we’ve worked so hard for. In order to turn this habit around, there are a few rules that we try to live by.

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May 3, 2017Creativity, Inspiration

How To Be a Great Co-Worker

For some people, an office can be a lot like a second home. By definition, this makes co-workers a second family. That’s why it is important that you try to be the best, most productive co-worker you can be, so you and your family can prosper in all of its ventures. Here are 6 tips on how to be a better co-worker.

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April 26, 2017Inspiration, Marketing, Uncategorized

Top 10 Digital Tools for Marketers

Get ready to move your creative process, project management and strategic plans to the digital realm! You’ll be surprised how simple it is. There are so many great tools out there, tools that will make your job a whole lot easier. We’ve listed our top 10 favourite tools that we use on a daily basis. If you haven’t already, we highly recommend you try them!

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April 14, 2017Advertising, Inspiration, Marketing, Writing

“Damn Good Advice (for people with talent!)” – Book Review

George Lois is a living legend in advertising. He is first and foremost an art director, but also a firm believer in “the big idea” – an idea so great that it penetrates the mind of the reader. In 2012 he wrote a book, with the same title as this article, with advice that he has gathered from both his professional and personal life. After reading the book we felt that we had to share some of it’s content with you. Here’s some of the advice from George Lois’ book, and why we think it’s worth picking up.

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April 7, 2017Creativity, Inspiration, Nordic.Agency

The Role of Design in a World of Marketing Fatigue

As marketers today we are faced with a particularly difficult problem. Consumers have grown both wary and weary of our ads, campaigns and marketing efforts. We are rarely able to reach through the noise and impress them. Caroline Mörnås, Global Design Strategist at Absolut Vodka, has long worked with design to break through those barriers. On the 25th of April she will helm the Marketing Morning stage to talk more about The role of design in a world of marketing fatigue. We wanted to know what she is planning for us and perhaps a thing or two about what we can expect to learn. So we asked her!

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March 20, 2017Creativity, Inspiration, Nordic.Agency, Writing

Ogilvy’s Lists – Rules of Writing

David Ogilvy - the Father of Advertising - was a man of great authority and a distinguished creator of lists. In a memo to his employees, on september 7th of 1982, he shared what he deemed were the ultimate rules on how to write. The list has since been shared many times over by the millions of people who have come to admire his legacy. Timeless as it is, we’d like to share his advice with you. Because whether you’re a copywriter, a strategist, or a big marketing cheese, it applies to communication at large.

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