July 3, 2017Marketing

The Common Mistakes of Scaling Up Content Production

It is a very good sign if you feel the need to scale up your content production. However, sometimes scaling up production means that the quality of your content will drop. When your audience have become accustomed to high quality content, a drop in quality could quickly turn them over to your competition. Here are some tips on how to keep up the quality of your content.

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June 19, 2017Marketing

Where To Post Different Types of Content

When creating content it’s equally important to consider where you want to post it, as who you’re writing it for. A piece of content doesn’t necessarily need to be confined to one platform, but try to keep in mind how you can optimize the content to the platform. There are literally thousands of ways to utilize the different social media platforms, so don’t be discouraged to explore other types of content and posts, other than the ones we recommend in this article. So, without further ado, here are a few examples of what content is best for what social media platform.

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June 7, 2017Marketing

Do’s And Don’ts of Email Marketing

Email marketing is by many considered a dying practise. However the reality is that email still works as a marketing tool. It all depends on how you use it and if you invest enough time to make an email engaging and relevant to potential customers.

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May 29, 2017Inspiration, Marketing

Pro’s and Cons of Influencer Marketing

Influencer marketing sure has become a popular method among brands today. There are plenty of success stories making it seem like an easy effort. The statistics are especially seductive. However, nothing in this world is black and white. Of course, there are Pro’s and Cons with every choice and method. But if you’re struggling to decide if you should give it a go or not, don’t worry! Let’s lay it down plain and simple.

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May 22, 2017Advertising, Marketing

Establish Trust With Brand Consistency

One of the main goals of branding is to eliminate the audience's concern of making a bad choice. When a customer wants to purchase a product or a service there’s always some risk involved on their part. They want to choose something that looks safe, reliable, and that is most likely to meet their expectations. Here are a couple of reasons why you should go the extra mile to be consistent in everything that represents your brand or company.

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May 18, 2017Marketing

How to Compete Against Industry Giants

Being the smallest fish in the sea can be challenging, especially if you’re trying to move up the food chain. Larger companies have experience, better funding, and are better branded. If you’re a small company or a startup, this might be intimidating. However, you do have a fighting chance if you play your cards right. Here are three tips on how to compete against the giants of your industry.

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May 8, 2017Advertising, Marketing

How to Nail Your Client Presentations

A client presentation can be a dreaded task for some. Whether you’re trying to convert a lead into a client, or propose a new solution for an existing client, your presentation needs to be remarkable. Today we’re offering a few tips on how to improve your presentation skills, as well as the actual presentation itself.

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May 1, 2017Advertising, Marketing, Writing

How To Write a Proper Brief

In this business, you will read and write more briefs in one career than you can count. Most of what we do circles around them. But somehow, writing a proper brief has become a lost art. Too often it’s a long and winding declaration of data, which, frankly, is not very effective. By following 6 golden rules, your brief can be a whole lot more potent.

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April 26, 2017Inspiration, Marketing, Uncategorized

Top 10 Digital Tools for Marketers

Get ready to move your creative process, project management and strategic plans to the digital realm! You’ll be surprised how simple it is. There are so many great tools out there, tools that will make your job a whole lot easier. We’ve listed our top 10 favourite tools that we use on a daily basis. If you haven’t already, we highly recommend you try them!

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April 24, 2017Marketing

Outbound vs. Inbound marketing

How are you supposed to drive attention to your company these days? If you go on the internet, there’s an overwhelming amount of strategies that all promise to boost your company’s return on investment (ROI). So how do you know which strategy to go with? Today we’re looking at some of the benefits and disadvantages of inbound and outbound marketing.

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