May 4, 2015Marketing

Why your business would benefit from blogging

If you were to make a list of pros and cons around having a blog, there really wouldn't be any cons.

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February 20, 2015Marketing

From Social Media to Social Commerce

I know someone working at a company that refuses to create an online profile, meaning they refuse to create accounts at Facebook, Twitter etc. They are on LinkedIn, but that's only to recruit - nothing more.

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December 23, 2014Marketing

Digital Marketing 101

Much like finance and research, the world of marketing has taken a digital upgrade since the advent of the internet. Digital marketing is the use of digital and computerised platforms to communicate with potential buyers in the form of site adverts, email lists and social media (though social media marketing can also be an entirely different form of marketing itself).

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