March 3, 2017Marketing, PR

Knowing your audience makes for stronger content

One of the key components to creating strong content is knowing who you’re talking to. Here are a few tips for you on how to get to know your audience better, and make more impactful content.

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January 20, 2017Advertising, PR

Why Your Agency’s Voice Is Important

Todays inauguration has inspired Chris Raih, CEO of Zambezi, to write an article with a message to the creative agencies of the world - to use their reach to inspire and rebuild peoples trust in one another.

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January 17, 2017PR

Facebook Filtering Fake News In Germany

Later this year, Germany will hold their federal election where they'll elect members of the German parliament. Fearing misinformation will have an impact on the result of the election, Germany has urged Facebook to add a fact-check button to reduce the spread of fake news.

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January 11, 2017Advertising, Marketing, PR

Inbound Marketing – Why Does It Matter?

Inbound marketing has seen a strong rise in B2B agencies in recent years. There are several reasons as to why, but one of the most important ones might be that consumers are becoming experts at avoiding ads. Dvr's allows you to skip commercial brakes, and ad blockers remove ads from websites. That is why you seriously need to consider inbound marketing to be a part your business strategy for 2017.

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July 5, 2016Marketing, PR

Joining Sea Legacy On The Quest To Protect Our Oceans

It produces over 70% of the oxygen we breathe, is home to 50-80% of life on this planet and needs our help now more so than ever. Together with Sea Legacy, we aim to turn the tide on the quest to protect our oceans by taking you beyond the thin blue line to discover what's at stake and how you can be a part of the solution.

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