May 1, 2017Advertising, Marketing, Writing

How To Write a Proper Brief

In this business, you will read and write more briefs in one career than you can count. Most of what we do circles around them. But somehow, writing a proper brief has become a lost art. Too often it’s a long and winding declaration of data, which, frankly, is not very effective. By following 6 golden rules, your brief can be a whole lot more potent.

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April 14, 2017Advertising, Inspiration, Marketing, Writing

“Damn Good Advice (for people with talent!)” – Book Review

George Lois is a living legend in advertising. He is first and foremost an art director, but also a firm believer in “the big idea” – an idea so great that it penetrates the mind of the reader. In 2012 he wrote a book, with the same title as this article, with advice that he has gathered from both his professional and personal life. After reading the book we felt that we had to share some of it’s content with you. Here’s some of the advice from George Lois’ book, and why we think it’s worth picking up.

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March 20, 2017Creativity, Inspiration, Nordic.Agency, Writing

Ogilvy’s Lists – Rules of Writing

David Ogilvy - the Father of Advertising - was a man of great authority and a distinguished creator of lists. In a memo to his employees, on september 7th of 1982, he shared what he deemed were the ultimate rules on how to write. The list has since been shared many times over by the millions of people who have come to admire his legacy. Timeless as it is, we’d like to share his advice with you. Because whether you’re a copywriter, a strategist, or a big marketing cheese, it applies to communication at large.

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January 30, 2017Creativity, Inspiration, Marketing, Nordic.Agency, Writing

Copy that sells – According to David Ogilvy

In the light of last weeks post about the creative process of The Father of Advertising, we continue to take inspiration from the work and advice of David Ogilvy. He wrote many lists, gave lots of advice and uttered many memorable quotes during his lifetime. We would like to continue to share them with you. This time around we’ve put together Ogilvy’s best rules for writing copy.

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January 25, 2017Creativity, Inspiration, Nordic.Agency, Writing

The 12 steps of copywriting – As told by The Father of Advertising

Your creative process isn’t always what you want it to be, right? You sit down thinking you’ll have a page worth of copy done in only a couple of hours, but then you end up taking the least constructive or time efficient path to the finished work. Of course there are plenty of ways to work on your creative process and improve it. We could tell you all about it, how you should restructure your creative process to be more efficient. But you’re never going to force creativity anyway. We figure that as long as the job gets done in the end - you’re doing it right. And because we are a part of the Ogilvy network, we love an opportunity to share some of the David Ogilvy wisdom. We’re happy to present an honest account of an ad-genius’ creative process, as told by Ogilvy himself.

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May 19, 2015Writing

Writing tips from C. S. Lewis

The "The Chronicles of Narnia" writer would receive thousands of letters from fans, and he tries answering them all personally. These are some writing tips he shared in a letter with a young girl!

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