Frame Magazine / Henrik Vibskov / AW24
13/04/2024
Video work for Sand Copenhagen in connection with the launch of clothing collections.
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Digital agency based in Copenhagen.
During Soeren Le Schmidt’s SS24, we collaborated with L’Oréal Professionnel for both Søren Le Schmidt’s and Munthe’s shows. In these instances, we engaged with profiles boasting a cumulative 3 million followers, amassing a remarkable 137,107 likes on posts. Additionally, our content garnered 207,158 views on Reels and sparked 1,918 comments.
Our focus was on spotlighting Soeren Le Schmidt’s ‘The Final Dance’ at Copenhagen Fashion Week. Held at Axelborg Hall, the show highlighted sustainability and inclusivity, delivering Le Schmidt’s message: “It’s time to change.” By sharing impactful content strategically, we created buzz among influencers and participants, boosting event recognition.
CLENT: L’Oréal Professionnel
LOCATION: Axelborg Hall, CPH
EVENT: CPH Fashion Week
DESIGNER: Soeren Le Schmidt
RESULTS ON
INSTAGRAM POSTS
+3 mio reach
137.107 likes
1.918 comments
207.158 Views
Video work for Sand Copenhagen in connection with the launch of clothing collections.
Video work for Sand Copenhagen in connection with the launch of clothing collections.
Experience Loveshild 1979 SS24: Backstage and nn the runway.
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