Soeren Le Schmidt’s Autumn/Winter 2025 show fused elevated tailoring with utilitarian elements, dramatic silhouettes and futuristic detailing. Created in collaboration with DAY ET, the collection combined sharp lines and recycled materials in a bold statement on contemporary fashion.
Set in the historic Cirkusbygningen in Copenhagen, the show unfolded with choreographed transitions, live strings and an immersive stage experience. As part of the overall PR effort, Nordic Agency – in collaboration with L’Oréal Professionnel – contributed photo and video content that captured the backstage atmosphere and styling details.
Through a fast and efficient workflow, our visuals were delivered and distributed quickly to media outlets. Selected images were later featured in Vogue Scandinavia as part of their official coverage of the show.
Highlights:
Editorial Backstage Coverage: Our team documented key moments before and during the show, translating the energy, movement and styling into editorial-quality visuals.
Sustainable Collaboration: The collection highlighted Soeren Le Schmidt’s partnership with DAY ET, featuring pieces crafted from Seaqual Yarn — a textile made from marine plastic waste.
Vogue-Featured Visuals: Select images from our coverage were featured in Vogue Scandinavia, underlining the strength of cohesive storytelling through fashion media.
Full Visual Production: Nordic Agency managed the full PR visual output — photo, video and still editing — in close collaboration with @lorealnordicpro.
LOCATION: Copenhagen, Denmark
SERVICE: Fashion PR Visuals (Photo & Video)
PHOTO: Mads Christensen
KEY HAIR & MAKEUP: @lorealnordicpro
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