From Uniforms to Sneakers – A Circular Story by VÆR & Europcar
Sustainable fashion meets branded storytelling – documented by Nordic Agency.
Explore Cases
Sustainable fashion meets branded storytelling – documented by Nordic Agency.
Explore Cases
Nordic Agency was tasked with telling the story of an extraordinary collaboration between VÆR and Europcar. The mission? Transform old Europcar uniforms into stylish, upcycled sneakers. Through a combination of creative direction, film production, and editorial imagery, we documented the full process – from thread to launch.
The campaign highlights circular thinking and the intersection between utility and design, with a sustainability-first focus that supports both brand identity and broader messaging. The end result is a visual campaign used across web, social, and internal communication.
The full story of upcycling Europcar uniforms into sustainable sneakers, as documented by Nordic Agency.
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Explore selected visual projects — from fashion to art installations — captured and published across international platforms.
01/04/2025 – Featured in Vogue Scandinavia
Backstage visuals from the Autumn/Winter 2025 show — atmospheric editorial content published by Vogue Scandinavia.
15/03/2025 – L'Oréal Collaboration
A clean portrait series blending studio lighting and minimalist styling for high-end editorial use.
21/02/2025 – Fashion Week
Capturing raw energy and motion from the catwalk, highlighting modern silhouettes and lighting dynamics.
21/02/2025 – Fashion Week
Capturing raw energy and motion from the catwalk, highlighting modern silhouettes and lighting dynamics.
21/02/2025 – Fashion Week
Capturing raw energy and motion from the catwalk, highlighting modern silhouettes and lighting dynamics.
21/02/2025 – Fashion Week
Capturing raw energy and motion from the catwalk, highlighting modern silhouettes and lighting dynamics.