Frame Magazine / Henrik Vibskov / AW24
13/04/2024
Video work for Sand Copenhagen in connection with the launch of clothing collections.
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In collaboration with Kim Grenå and his agency Grenå Creative, we created a total of 4 different videos for Sand Copenhagen’s SS24 men’s and women’s collection. The goal of the videos was to showcase the exclusive designs in an environment where the location significantly influenced the mood of the videos.
The 4 videos were created in just 6 hours, covering everything from planning and styling to filming. Despite the limited time, we effectively captured the essence of Sand Copenhagen’s SS24 collection and the ambiance of the location.
BRAND: SAND Copenhagen
ClIENT: Grenaa Creative
LOCATION: Copenhagen
SERVICE: Videos
DATE: Q1 2024
Sand Copenhagen leveraged the power of video content across multiple platforms to enhance brand visibility and engagement. Here’s how they capitalized on the value of their video assets:
1. Website Integration: The videos took center stage on the homepage of Sand Copenhagen’s website, captivating visitors and providing an immersive brand experience from the moment they landed on the site.
2. In-Store Displays: Utilizing digital screens strategically placed within their physical stores, Sand Copenhagen brought their collections to life, enhancing the retail environment and captivating customers with dynamic video content.
3. Social Media Promotion: Leveraging the widespread reach of social media platforms, Sand Copenhagen shared their videos across various channels, engaging with their audience, driving traffic to their website, and fostering brand loyalty through visually compelling content.
Video work for Sand Copenhagen in connection with the launch of clothing collections.
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