During Soeren Le Schmidt’s SS24, we collaborated with L’Oréal Professionnel for both Søren Le Schmidt’s and Munthe’s shows. In these instances, we engaged with profiles boasting a cumulative 3 million followers, amassing a remarkable 137,107 likes on posts. Additionally, our content garnered 207,158 views on Reels and sparked 1,918 comments.
Our focus was on spotlighting Soeren Le Schmidt’s ‘The Final Dance’ at Copenhagen Fashion Week. Held at Axelborg Hall, the show highlighted sustainability and inclusivity, delivering Le Schmidt’s message: “It’s time to change.” By sharing impactful content strategically, we created buzz among influencers and participants, boosting event recognition.