May 18, 2017Marketing

How to Compete Against Industry Giants

Being the smallest fish in the sea can be challenging, especially if you’re trying to move up the food chain. Larger companies have experience, better funding, and are better branded. If you’re a small company or a startup, this might be intimidating. However, you do have a fighting chance if you play your cards right. Here are three tips on how to compete against the giants of your industry.

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May 10, 2017Inspiration, Nordic.Agency

The Inevitable Value of Follow-ups

Working in this industry of ours, we constantly find ourselves going in and out of new, exciting projects. However, amazingly, most of us get into the bad habit of not following up on the project we conclude. In the end, this means we’re missing out on a whole lot of the insights and learnings that we’ve worked so hard for. In order to turn this habit around, there are a few rules that we try to live by.

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May 8, 2017Advertising, Marketing

How to Nail Your Client Presentations

A client presentation can be a dreaded task for some. Whether you’re trying to convert a lead into a client, or propose a new solution for an existing client, your presentation needs to be remarkable. Today we’re offering a few tips on how to improve your presentation skills, as well as the actual presentation itself.

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May 3, 2017Creativity, Inspiration

How To Be a Great Co-Worker

For some people, an office can be a lot like a second home. By definition, this makes co-workers a second family. That’s why it is important that you try to be the best, most productive co-worker you can be, so you and your family can prosper in all of its ventures. Here are 6 tips on how to be a better co-worker.

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May 1, 2017Advertising, Marketing, Writing

How To Write a Proper Brief

In this business, you will read and write more briefs in one career than you can count. Most of what we do circles around them. But somehow, writing a proper brief has become a lost art. Too often it’s a long and winding declaration of data, which, frankly, is not very effective. By following 6 golden rules, your brief can be a whole lot more potent.

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April 26, 2017Inspiration, Marketing, Uncategorized

Top 10 Digital Tools for Marketers

Get ready to move your creative process, project management and strategic plans to the digital realm! You’ll be surprised how simple it is. There are so many great tools out there, tools that will make your job a whole lot easier. We’ve listed our top 10 favourite tools that we use on a daily basis. If you haven’t already, we highly recommend you try them!

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April 24, 2017Marketing

Outbound vs. Inbound marketing

How are you supposed to drive attention to your company these days? If you go on the internet, there’s an overwhelming amount of strategies that all promise to boost your company’s return on investment (ROI). So how do you know which strategy to go with? Today we’re looking at some of the benefits and disadvantages of inbound and outbound marketing.

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April 19, 2017Advertising, Marketing

What Is Brand Guardianship?

In the digital era that we live in, people interact with brands on many different platforms. It’s natural, and smart, to adapt content to each platform, to optimize the contents performance. What is important to keep in mind is that, while you still have to customize the communication, your brand has to be consistent across all platforms. So what does it actually mean to excercise brand guardianship?

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April 17, 2017Marketing

Do’s and Don’ts of Inbound Marketing

Inbound marketing is one of the most rewarding strategies if done properly. It aims to guide consumers along the customer journey, using carefully planned and crafted content at every touch point. To succeed with an inbound strategy, there are a few simple Do’s and Don’ts to take to mind. Here are the main 6.

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April 14, 2017Advertising, Inspiration, Marketing, Writing

“Damn Good Advice (for people with talent!)” – Book Review

George Lois is a living legend in advertising. He is first and foremost an art director, but also a firm believer in “the big idea” – an idea so great that it penetrates the mind of the reader. In 2012 he wrote a book, with the same title as this article, with advice that he has gathered from both his professional and personal life. After reading the book we felt that we had to share some of it’s content with you. Here’s some of the advice from George Lois’ book, and why we think it’s worth picking up.

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